People in the Philippines are shopping with their conscience according to the latest figures released by MasterCard.
94% of males and females alike find merchants following environmental and socially responsible principles an attractive draw card and are more likely to make a purchase. The survey found that 82% will even go out of their way, as well as pay more, for environmentally friendly gifts.
Whilst most conscientious shoppers are heading to retail stores to find these types of products and services, it seems that the internet is also being noticed due to the wide range and availability of such items.
This shift seems to indicate that whilst a shopper may always appreciate a great deal, ethical practices, fair trade principles and eco friendly products can be a great drawcard.
